The Future of Veterinary Oncology: What is Financially Sustainable?

Presentation Description / Summary: The veterinary oncology market has changed dramatically over the last 15 years. Several factors have impacted the cost of delivering veterinary oncology care to dogs and cats: increasing costs/fees, corporatization of veterinary specialty medicine, more FDA approved and USDA licensed therapeutics that come with higher prices, inflation, etc. Meanwhile, veterinary medicine remains a largely self-pay industry for clients with pet insurance slow to make headway in the US market. This session will provide background to the course of the veterinary oncology market over the past 15-20 years, take a deep dive into the factors impacting the industry currently, and outline potential solutions to keep the veterinary oncology market sustainable for the future.

Learner Outcomes: 1. Acquire a better understanding of the history and trajectory of the veterinary oncology market. 2. Understand the very real financial challenges facing veterinary oncology. 3. Discuss potential solutions to keep the veterinary oncology market sustainable for the future.